The Disney license was signed by the GL group in June 2009 and it was launched at the Print’Or 2010 tradeshow in January in Lyon. The aim of this distribution is to reach a broad customer base of all ages! Everyone is familiar with Disney. This international brand is understood by and appeals to all instantly. Inter-generational, it has permeated deeply into everyday life. The range of products developed by Disney targets families in their day-to-day lives, when they do their shopping, for stationery, clothing, food products and decoration. Mickey Mouse is present everywhere and in all product styles.
For several years now, accessories and garments have been developed in upscale ranges and fashion. From the Disney schoolbag to the vintage t-shirt made in partnership with such brands as Dolce & Gabana, or the 2008 calendar presenting Minnie dressed by all the major fashion designers, Disney has bridged the gap to become a genuine “fashion” brand.
Disney is “iconic”. Everyday Disney icons? Mickey and Minnie of course. Their graphics are unique, a godsend for designers able to talk in a practically universal language! At the GL Group, it was necessary to limit territories in terms of characters to launch this license.
Characters that appeal to both children and young adults: besides Mickey and Minnie, Tinkerbell, princesses like Snow White, Cinderella, Sleeping Beauty, Alice in Wonderland… these cartoon or fairy tale characters are part of an imaginary world that unites generations.
In terms of style, a deliberate stance was taken: that of a fine, gold-plated or silver trinkets, combining pearls and oxides, which is feminine and whose quality sets it apart from cheap costume jewelry. A more fashionable and colorful product is also available, featuring lacquers and stones. This wink to fashion is aimed at women who reinvent and customize their outfits with references to childhood and fairy tale codes, for their refreshing and humorous impact
For children, small, understated volumes have been designed, with a few touches of color while nevertheless remaining a jewelry item. This collection enriches the GL Group with a new range, based on Disney classics like Bambi, Winnie the Pooh, Nemo … all stories that populate the imagination of our early childhood. The Disney collection targets the world of little girls aged 3 to 8, but also pre-teenagers and women. The wealth of the world of Disney allows the GL Group, through all its designs, to express its broad range of skills as a major Jewelry manufacturer!
