The Joaillerie de France label for GL Bijoux
In a globalised world of trade, consumers’ concerns have evolved. They now seek to give a meaning to the act of purchase by taking a greater interest in the criteria of transparency, ethical values and quality associated with it.
Launched in 2006 on the initiative of professionals, the Joaillerie de France label received the backing of the State and the official bodies, the Ministry of SMEs, Trade, Crafts and Liberal Professions. This label gives an incontestable guarantee on the manufacturing origin of the piece of jewellery. Easily recognisable by the specific hallmark which includes in the hexagon design the hallmark of the metal content and the maker’s hallmark, both state-approved, it constitutes a formal commitment of the manufacturer on the origin of the product, and guarantees conformity with the industry’s professional standards and ethical rules.
It provides a genuine guarantee that the consumer can trust. French jewellery-making occupies a leading position at international level and worldwide markets are a major source of development for some manufacturing plants. By highlighting the French manufacturing sector and reinforcing its image and fame around the world, the “Joaillerie de France” label constitutes a concrete tool for supporting and promoting exports for the companies benefiting from the right to use it.