LACOSTE EXPANDS ITS PRODUCTS RANGE TO FASHION JEWELLERY
Symbol of relaxed elegance since 1933, the LACOSTE brand, built on its genuine sporting roots, offers a unique and original universe through a wide range of products for men, women and children.
Already successful with a wide range of products (apparel, footwear, fragrances, leather goods, eyewear, watches,home textiles, belts and mobile phones), LACOSTE announces today the expansion of its activities to the fashion jewellery market. The Crocodile continues thus to develop its offer for women.
This new Fashion Jewellery collection was created to bring a complementary touch of audacity and fashion to the LACOSTE feminine look. Bracelets, necklaces, brooches, bag and mobile phone charms… Overall, there will be 5 ranges of innovative and creative jewels. Thanks to a contemporary design, to the quality and the uncommon association of fabrics, the collection is faithful to the aesthetic codes of the brand and to the apparel collection.
The collection embodies the roots and true values of the Crocodile: authenticity, “joie de vivre” and relaxed elegance. In order to develop this fashion jewellery line, LACOSTE S.A. signed a worldwide licence agreement with the Groupe GL. Successful with a unique know-how since 1917, and well known for the quality of its products, the Groupe GL is the European leader for the production and distribution of fashion and fine jewellery. The French-based firm has been trustfully collaborating for years with many international fashion and luxury brands.
The CEO of LACOSTE S.A., says: “The LACOSTE fashion jewellery is part of the strategy developed with our partners to propose a more complete feminine offer to our clients. This new licence confirms our willingness to increase our share among women to accompany the apparel and leather goods development.”